Friday, September 21, 2012

The Ultimate Natural/Organic Foundation Review and Comparison

I love using natural and organic foundations because I want to use good ingredients when it comes to my skin. I have found that this is easier said than done. Natural foundations are often very pricey and very hard to get your hands on (mostly available online only). My goal for this post is to provide you with detailed information and opinions on five different natural foundations so that you may have a better idea of what you are looking for.
The five I have tested (from left to right), 100% Pure Healthy Skin Foundation with Super Fruits, Juice Beauty Perfecting Foundation, Jane Iredale Liquid Minerals Foundation, Josie Maran Argan Matchmaker Serum Foundation, and Vapour Organic Atmosphere Luminous Foundation. 

I have been using these foundations for about 6 months now and have tried a variety of ways to apply them as well as tested them with primer so that I can give you the best suggestion possible. I should also mention that I have dry to combination skin and I prefer a slight dewy finish over a matte one. Let's start the review!
100 % Pure is a brand that is only available online unless you live in Northern California. They are one  of my favorite natural makeup lines and I am also a big fan of their skincare line. The Healthy Skin Foundation is a full coverage, satin finish, like the packaging suggests. I find it works best to apply this with a damp sponge or beauty blender. Since I have dry skin, using my hands or brush made the product cling to dry patches. I don't think you need a primer unless you have super oily skin because this foundation lasts all day. If you are looking for a flawless full coverage finish, this foundation is for you. This costs $32 and contains 1oz of product.
Jane Iredale Liquid Minerals Foundations is a product you are going to hate to love. It has mineral beads suspended in Aloe Vera gel. When you pump it onto your hand it has this weird consistency that can be difficult to blend. I find using a flat foundation brush worked the best as it allowed me to really blend out the pigments. Be warned, this takes a long time to really blend but once you do, the finish is amazing. It looks so natural like you aren't wearing any foundation at all but your skin has magically become flawless. This lasts all day for me so I don't use a primer. I think this foundation would be good for both dry skin and oily skin. Jane Iredale has the widest range of colors to choose from so I think anyone can find what they are looking for. This foundation costs $48 and contains 1oz of product, the priciest of the bunch but definitely worth it. Jane Iredale Liquid Minerals Foundation can be found online or at Nordstroms and Neiman Marcus.
Juice Beauty is one of my favorite natural skin care lines so I was excited when they came out with a foundation. Their Perfecting Foundation has three color shades which is quite disappointing. I mistakenly got the middle color because on their website the lightest color looked too fair for my skin tone. This foundation made me look orange and greasy within a couple of hours and I don't even have oily skin. The coverage is OK but you'll still need concealer. For $35 and 1oz of product I definitely do not recommend this foundation. I would stick to their skincare line if you want to try anything from Juice Beauty. Their foundation is available online at their website.
The Josie Maran Argan Matchmaker Serum Foundation is probably my favorite of the group. It is so good for dry skin, it gives me a dewy look that I love and it matches my skin perfectly. I have used it on my friends for their wedding day and it worked beautifully on them. Unfortunately, I think the self-adjusting foundation is hit or miss for a lot of people so I would definitely test this before you buy. You can find it at Sephora and online which makes this the most easily accessible foundation. I use a primer with this foundation because it isn't the longest wearing foundation since it has such a dewy finish. Those with oily skin may want to avoid this all together. Using a stippling brush (I use Real Techniques) or a buffing brush would be best for application. This foundation is $42 for 1oz of product
Finally, we have Vapour Organic Beauty Atmosphere Luminous Foundation (apologies for mine looking so messy). I love the makeup from Vapour Organic and this foundation is no exception. I have a sample size which I'm not sure you can buy anymore but you can still get a tiny sample from them to test your color. Or, if you email them a picture of your face they can help color match. This is a stick foundation so using your hands is the best way to apply since it helps melt the product in to your skin. This has a natural satin finish but it doesn't last all day so it will get a little oily after a few hours. I think a primer is necessary and the primer they sell compliments it very nicely. I think this foundation would be ideal for those who are in school and want a quick application or those who are traveling and want to keep their liquids to a minimum. Those with oily skin may not like this foundation and even those that don't have oily skin beware, because it does transfer quite easily. The full size has the least amount of product at .34oz but is still expensive with a $34 price tag. You can find their products on their website.

Overall, my favorite foundations are the Josie Maran and 100% Pure. I think they give the best finish and the price is descent. Finding the right natural foundations is tricky but I hope this helped you with whatever questions you might have. Please let me know if there was something that I didn't answer.

(none of the links are affiliate links)


  1. In the process of switching to non-toxic makeup, I've been researching the 100% Pure Healthy Skin Foundation With Superfruits and came across this post of yours. I'm wondering if you still use and like this foundation.
    Thanks :)

  2. I like it the best out of all of them. I had to toss mine since it expired and I haven't repurchased it but I will once I use up some of my other foundations. It's not too dewy, not too matte and I think it stays for quite a bit. Hopefully that helps!

  3. I'm so glad u blogged this's the hardest to choose. If I'm going to wear foundation all day, it had better do something other than suck the moisture out of my skin.
    Thanks for sharing.